Bizarrely, in 2016 Japan brought out some Easter ‘pancake style’ Kit Kats. Easter isn’t a holiday celebrated in Japan, but they’re usually quite keen to jump on commercial ideas! 🙂
For the first time ever this year, Kit Kat Japan released an Easter themed Kit Kat! Easter’s not really celebrated in Japan, but the cute bunny-themed Kit Kat was brought out to coincide with the start of the Japanese business and school year rather than the religious festival. Japan loved a play on words, and the idea behind this product was that ‘Easter’ sounds like ‘ii sutaato’ (いいスタート) which means ‘good start’. In the top right corner of the packet there is a message saying 「イースーターで、いいスタートを！」which means something like ‘Have a good start at Easter!’.
The Kit Kats are mini-size and very sweet. I’m not sure they really taste of apple pie and carrot, but they are orange in colour and taste of sugar. There are apparently 13 different designs, although not all will feature in each pack.
The chocolate itself has different designs on it too, and there is apparently one design that says ‘Lucky Easter’ on it, which is like the golden ticket of Kit Kat messages.
Kit Kat really need to come up with something a bit more creative for their Easter Egg designs – this is almost the same as last year!
I spotted three different Kit Kat Easter eggs on sale here in the UK this year, all of them with Kit Kat Chunkys:
1) The simple one (only £1.50 from Tesco so I treated myself!)
2) The one with the mug (not a bad price, but I really don’t need any more mugs!)
3) The collection (£8 in Sainsbury’s, £6 in Asda… either way a bit of a rip-off!)
Happy Easter everyone!
My mum randomly found me this American Kit Kat recently. Looks like an Easter edition…
It was very cute, but tasted just the same as a normal (American) Kit Kat – i.e. Hershey’s not Nestle chocolate.
I spotted three varieties of Chunky Kit Kat Easter eggs this year.
The first one comes with a mug:
The second one is the Kit Kat Chunky Collection, containing white, peanut butter, and regular Kit Kats:
And the third, which I was lucky enough to get, contains one regular Chunky Kit Kat:
The Kit Kat and Easter egg come in a cardboard basket, which is a cute touch:
Happy Easter everyone! Enjoy your Easter eggs! 🙂