Kit Kat Chocolatory in London

You might remember that I’ve posted before about the Kit Kat Chocolatory stores in Japan, well you can imagine how excited I was when I heard a store was popping up in London! The store was in the Westfield shopping centre in London for five weeks from 5th October – 8th November, and luckily I was able to squeeze in a visit.

London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory
London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory

A selection of just four special limited edition flavours were available each week, and as my mum managed to sneak in a visit too I was able to try eight of them! Each one was such a unique flavour, and beautifully decorated.

London Kit Kat Chocolatory - Rich Cherry Bakewell Tart

London Kit Kat Chocolatory – Rich Cherry Bakewell Tart

London Kit Kat Chocolatory - Rich Cherry Bakewell Tart

London Kit Kat Chocolatory – Rich Cherry Bakewell Tart

London Kit Kat Chocolatory - Rich Cherry Bakewell Tart

London Kit Kat Chocolatory – Rich Cherry Bakewell Tart

London Kit Kat Chocolatory - Chilli & Mint

London Kit Kat Chocolatory – Chilli & Mint

London Kit Kat Chocolatory - Chilli & Mint

London Kit Kat Chocolatory – Chilli & Mint

London Kit Kat Chocolatory - Chilli & Mint

London Kit Kat Chocolatory – Chilli & Mint

London Kit Kat Chocolatory - Dandelion & Burdock

London Kit Kat Chocolatory – Dandelion & Burdock

London Kit Kat Chocolatory - Dandelion & Burdock

London Kit Kat Chocolatory – Dandelion & Burdock

London Kit Kat Chocolatory - Dandelion & Burdock

London Kit Kat Chocolatory – Dandelion & Burdock

London Kit Kat Chocolatory - Cranberry, Caramelised Pistachio & Coconut Macaroon

London Kit Kat Chocolatory – Cranberry, Caramelised Pistachio & Coconut Macaroon

London Kit Kat Chocolatory - Cranberry, Caramelised Pistachio & Coconut Macaroon

London Kit Kat Chocolatory – Cranberry, Caramelised Pistachio & Coconut Macaroon

London Kit Kat Chocolatory - Cranberry, Caramelised Pistachio & Coconut Macaroon

London Kit Kat Chocolatory – Cranberry, Caramelised Pistachio & Coconut Macaroon

London Kit Kat Chocolatory - Raspberry, Rose & Hibiscus

London Kit Kat Chocolatory – Raspberry, Rose & Hibiscus

London Kit Kat Chocolatory - Raspberry, Rose & Hibiscus

London Kit Kat Chocolatory – Raspberry, Rose & Hibiscus

London Kit Kat Chocolatory - Raspberry, Rose & Hibiscus

London Kit Kat Chocolatory – Raspberry, Rose & Hibiscus

London Kit Kat Chocolatory - Banoffee Boom

London Kit Kat Chocolatory – Banoffee Boom

London Kit Kat Chocolatory - Banoffee Boom

London Kit Kat Chocolatory – Banoffee Boom

London Kit Kat Chocolatory - Banoffee Boom

London Kit Kat Chocolatory – Banoffee Boom

London Kit Kat Chocolatory - Butterscotch, Pretzel & Pecan

London Kit Kat Chocolatory – Butterscotch, Pretzel & Pecan

London Kit Kat Chocolatory - Butterscotch, Pretzel & Pecan

London Kit Kat Chocolatory – Butterscotch, Pretzel & Pecan

London Kit Kat Chocolatory - Butterscotch, Pretzel & Pecan

London Kit Kat Chocolatory – Butterscotch, Pretzel & Pecan

London Kit Kat Chocolatory - Single-Origin 70% Cocoa Chocolate with Crystallised Garden Mint

London Kit Kat Chocolatory – Single-Origin 70% Cocoa Chocolate with Crystallised Garden Mint

London Kit Kat Chocolatory - Single-Origin 70% Cocoa Chocolate with Crystallised Garden Mint

London Kit Kat Chocolatory – Single-Origin 70% Cocoa Chocolate with Crystallised Garden Mint

London Kit Kat Chocolatory - Single-Origin 70% Cocoa Chocolate with Crystallised Garden Mint

London Kit Kat Chocolatory – Single-Origin 70% Cocoa Chocolate with Crystallised Garden Mint

Whilst I was there, I also had a go at creating my very own Kit Kat…

London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory

London Kit Kat Chocolatory - Haikugirl's Fabulously British Break (Dried Raspberries, Luscious Meringue & Crushed Cocoa Nibs)

London Kit Kat Chocolatory – Haikugirl’s Fabulously British Break (Dried Raspberries, Luscious Meringue & Crushed Cocoa Nibs)

London Kit Kat Chocolatory - Haikugirl's Fabulously British Break (Dried Raspberries, Luscious Meringue & Crushed Cocoa Nibs)

London Kit Kat Chocolatory – Haikugirl’s Fabulously British Break (Dried Raspberries, Luscious Meringue & Crushed Cocoa Nibs)

What a fabulous experience! I do wish the store was there permanently.


Mainichi no Zeitaku / Luxury Every Day (毎日の贅沢) Kit Kat (Japan)

The ‘Mainichi no Zeitaku’ or ‘Luxury Every Day’ Kit Kat was released in 2016 in Japan, and it’s certainly one of the most interesting Kit Kats to come out of Japan recently. The Kit Kat is part of the Chocolatory series and features cranberries and almonds on top of a milk chocolate Kit Kat.

Mainichi no Zeitaku / Luxury Every Day (毎日の贅沢) Kit Kat (Japan)

Mainichi no Zeitaku / Luxury Every Day (毎日の贅沢) Kit Kat (Japan)

Mainichi no Zeitaku / Luxury Every Day (毎日の贅沢) Kit Kat (Japan)

Mainichi no Zeitaku / Luxury Every Day (毎日の贅沢) Kit Kat (Japan)

Mainichi no Zeitaku / Luxury Every Day (毎日の贅沢) Kit Kat (Japan)

Mainichi no Zeitaku / Luxury Every Day (毎日の贅沢) Kit Kat (Japan)


Kit Kat Japan Update

Back in 2014 I had the pleasure of visiting the first Kit Kat Chocolatory in Tokyo. Now there are eight stores across Japan, and I visited two more last year.

Kit Kat Chocolatory Matsuzakaya Nagoya (松坂屋名古屋店)

Chocolatory in Matsuzakaya, Nagoya

I really want one of those Kit Kat chandeliers!

Chocolatory in Matsuzakaya, Nagoya

Every store has fancy displays of the Kit Kats available

In the store in Nagoya I got a ‘Sublime’ set. Sublime is a special range of Kit Kats only available at the Chocolatory stores. They are single finger, high quality chocolate bars, and they are really delicious!

キットカット ショコラトリー サブリム (Kit Kat Chocolatory Sublime) Set

キットカット ショコラトリー サブリム (Kit Kat Chocolatory Sublime) Set

I also discovered the chili and passion fruit and the orange cocktail noir flavours in the ‘Special’ range – yum!

Kat Chocolatory Special Chili & Passion Fruit (キットカット ショコラトリースペシャル チリ&パッションフルーツ)

Kat Chocolatory Special Chili & Passion Fruit (キットカット ショコラトリースペシャル チリ&パッションフルーツ)

Kat Chocolatory Special Orange Cocktail Noir (キットカット ショコラトリー スペシャル オレンジカクテル ノワール)

Kat Chocolatory Special Orange Cocktail Noir (キットカット ショコラトリー スペシャル オレンジカクテル ノワール)

Kit Kat Chocolatory Daimaru Kyoto (大丸京都店)

Chocolatory in Daimaru, Kyoto

Each store looks pretty similar, and they are all concessions in department stores

Chocolatory in Daimaru, Kyoto

Kit Kats everywhere!!

Chocolatory in Daimaru, Kyoto

I wanted to buy every flavour…

In Kyoto I found some different Kit Kats – my favourites were the ‘I ♡ FRUITS’ range:

キットカット ショコラトリー I ♡ FRUITS (Kit Kat Chocolatory I ♡ FRUITS)

キットカット ショコラトリー I ♡ FRUITS (Kit Kat Chocolatory I ♡ FRUITS)

The Kit Kats came in yuzu, passion fruit, raspberry, blueberry and strawberry flavours, and they were really fruity!

I also bought some of the ‘Special’ gift boxes as gifts for Christmas. These include the flavours: butter, pistachio & raspberry, strawberry maple and green tea & kinako. The butter ones are too sweet for me, but the others are great – especially the pistachio & raspberry ones.

Kyoto Chocolatory Special Kit Kat Collection

Kyoto Chocolatory Special Kit Kat Collection

As I was staying in Ikebukuro I popped back to the Kit Kat Chocolatory Seibu Ikebukuro (西武池袋店) too:

Chocolatory in Seibu, Ikebukuro

Chocolatory in Seibu, Ikebukuro

Kit Kats are crazy popular in Japan! There are regional and seasonal varieties, and now all the major souvenir shops in cities and airports stock the most popular flavours. It’s incredible to think that a humble English chocolate bar is now a massively popular Japanese souvenir simply because the name sounds like the phrase ‘kitto katsu’ which means ‘you will surely win’. Kit Kats were launched in the UK in 1935 as a simple treat (originally being called ‘Rowntree’s Chocolate Crisp for the first two years) and did not make their way to Japan until 1973. It wasn’t until about 14 years ago that Nestle realised people were buying Kit Kats to give as good luck gifts for students taking university entrance exams and jumped on the idea with a marketing collaboration with Japan Post. The first ‘postable Kit Kat’ was then launched in 2009. There have been over 300 different flavours of Kit Kat in Japan and more are being created all the time. Top patissier and chef Yasumasa Takagi of ‘Le Patissier Takagi’ is the mastermind behind the unique flavours being sold at the Chocolatory stores, and it is his creations which are taking Kit Kats from being a humble tea-time treat to being a luxury brand which consumers are willing to queue for. You can’t go anywhere in Japan these days without running into a Kit Kat!

Kit Kats in the wild in Osaka

Kit Kats on sale in Don Quijote in Osaka

Kit Kats in the wild in Osaka

A Kit Kat here, a Kit Kat there…

Kit Kats in the wild in Osaka

Everywhere a Kit Kat!

Of course, matcha green tea flavour Kit Kats are still one of the most popular souvenirs. These days the main matcha flavour that is available is in the ‘Adult Sweetness’ range. This bizarrely named range is supposed to appeal to the adult palate more than that of the child, apparently, due to being slightly more bitter.

オトナの甘さ 抹茶 (Adult Sweetness Matcha) Kit Kat (Japan)

オトナの甘さ 抹茶 (Adult Sweetness Matcha) Kit Kat

I also discovered these delicious hazelnut flavour Kit Kats which are in the ‘Adult Sweetness’ range:

オトナの甘さ (Adult Sweetness) Premium Hazelnut Kit Kats (Japan)

オトナの甘さ (Adult Sweetness) Premium Hazelnut Kit Kats

As I travelled around in Shikoku I found some regional flavours – these citrus fruit Kit Kats are really zingy!

Citrus Blend Kit Kats in Matsuyama

柑橘黄金ブレンド (Kankitsu Ogon Blend – Citrus Golden Blend) Kit Kat from 中国・四国 (Chugoku-Shikoku)

I found Kit Kats you could post, on sale ready for entrance exam season:

キットメール (Kit Kat to post)

キットメール (Kit Kat to post) – unfortunately they can’t be sent internationally

One of the seasonal varieties in December was Rum Raisin ‘Big Little’ Kit Kats – I love this range, and rum raisin is my favourite flavour!

Bigリトル ラムレーズン (Big Little Rum Raisin) Kit Kats (Japan)

Bigリトル ラムレーズン (Big Little Rum Raisin) Kit Kats

Special New Year Kit Kats were also on sale. These have an envelope attached for the ‘otoshidama’ – a monetary gift given to children for New Year.

New Year 2015/2016 Kit Kats (Japan)

New Year 2015/2016 Kit Kats

New Year 2015/2016 Kit Kats (Japan)

Otoshidama envelope

New Year 2015/2016 Kit Kats (Japan)

The year of the monkey!

Sometimes Kit Kats are even used in collaborations with other companies. I heard that the cafe chain Pronto (プロント) was serving Kit Kat croissants as a ‘Kit Kat For Cafe‘ promotion and managed to seek one out in Kyoto! It was pretty good, but the smoky cafe wasn’t somewhere I would want to return to! There is apparently a green tea Kit Kat croissant too, which I wish I could have tried!

Kit Kat Croissant in Pronto, Kyoto

Mmmmmmmm…..

If you’re lucky enough to visit Japan I recommend trying some of the different Kit Kats you can find there and bringing some home as souvenirs. Kit Kats can be bought across the country at souvenir stores such as Don Quijote and at airports, some are available in convenience stores, and of course you could visit a Chocolatory. A list of the Chocolatory stores is here, but I’m afraid it’s in Japanese. Kit Kat is apparently now the ‘No. 1 chocolate brand in Japan’, and advertisers are urging tourists to ‘share a ‘bite’ of Japan’ with their friends. Have a break, have a bizarrely flavoured Kit Kat! 😉

Kit Kats in the wild in Osaka

Kit Kat: No. 1 Chocolate Brand in Japan! Share a ‘bite’ of Japan with your friends!


Kit Kats from the Chocolatory in Nagoya (Japan)

I’ve visited the Kit Kat Chocolatory in Ikebukuro in Tokyo, but unfortunately have not yet visited the Chocolatory in Nagoya (or the brand new one in Kyoto). There are now four Chocolatory stores in Japan, including a second one in Tokyo located in the Daimaru department story in Chiyoda-ku. Luckily I have friends and colleagues in Nagoya, and between them they have managed to furnish me with an array of goodies from the Nagoya Chocolatory…

Kit Kat Chocolatory Special Green Tea & Kinako (キットカット ショコラトリー スペシャル 抹茶&きなこ) (Nagoya, Japan)

Kit Kat Chocolatory Special Green Tea & Kinako (キットカット ショコラトリー スペシャル 抹茶&きなこ)

Kit Kat Chocolatory Special Green Tea & Kinako (キットカット ショコラトリー スペシャル 抹茶&きなこ) (Nagoya, Japan)

Kit Kat Chocolatory Special Green Tea & Kinako (キットカット ショコラトリー スペシャル 抹茶&きなこ)

Kit Kat Chocolatory Special Green Tea & Kinako (キットカット ショコラトリー スペシャル 抹茶&きなこ) (Nagoya, Japan)

Kit Kat Chocolatory Special Green Tea & Kinako (キットカット ショコラトリー スペシャル 抹茶&きなこ)

These ginger ones are utterly divine…

Kit Kat Chocolatory Special Ginger (キットカット ショコラトリー スペシャル ジンジャー) (Nagoya, Japan)

Kit Kat Chocolatory Special Ginger (キットカット ショコラトリー スペシャル ジンジャー)

Kit Kat Chocolatory Special Ginger (キットカット ショコラトリー スペシャル ジンジャー) (Nagoya, Japan)

Kit Kat Chocolatory Special Ginger (キットカット ショコラトリー スペシャル ジンジャー)

Kit Kat Chocolatory Special Ginger (キットカット ショコラトリー スペシャル ジンジャー) (Nagoya, Japan)

Kit Kat Chocolatory Special Ginger (キットカット ショコラトリー スペシャル ジンジャー)

Better than any box of chocolates, for Christmas I got this…

Nagoya Chocolatory Special Kit Kat Collection (Japan)

Nagoya Chocolatory Special Kit Kat Collection

Nagoya Chocolatory Special Kit Kat Collection (Japan)

Nagoya Chocolatory Special Kit Kat Collection (Japan)

Kit Kat Chocolatory Special Ginger (キットカット ショコラトリー スペシャル ジンジャー) , Kit Kat Chocolatory Special Cream Cheese (キットカット ショコラトリー スペシャル クリームチーズ), Kit Kat Chocolatory Special Green Tea & Kinako (キットカット ショコラトリー スペシャル 抹茶&きなこ) & Kit Kat Chocolatory Special Strawberry Maple (キットカット ショコラトリー スペシャル ストロベリーメープル

Nagoya Chocolatory Special Kit Kat Collection (Japan)

Nagoya style…

Then, the other day at work, my colleague who had spent time in Nagoya recently suddenly produced this incredible treat to cheer me up!

キットカット サブリム ラズベリー (Kit Kat Sublime Raspberry) - Kit Kat Chocolatory Nagoya (Japan)

キットカット サブリム ラズベリー (Kit Kat Sublime Raspberry)

キットカット サブリム ラズベリー (Kit Kat Sublime Raspberry) - Kit Kat Chocolatory Nagoya (Japan)

I especially love dark chocolate, so of all of these the Ginger and the Sublime Raspberry are my favourites. Yum. 😀


The Kit Kat Chocolatory in Tokyo

Anyone who knows me will know that I love Japanese Kit Kats, and when I heard that a Kit Kat shop was opening in Tokyo I knew without a doubt that it had to be on my list of places to visit when I returned to Japan in 2014! I actually made it to the shop twice during my trip, as the first time they had already sold out of some of the limited edition Kit Kats. The second time I visited I got there early and queued up outside to get in – I’m such a geek!

The shop is actually inside the Seibu department store in Ikebukuro in Tokyo. I was a little disappointed that it wasn’t a whole Kit Kat shop all of its own, but what is there is very well done and I was actually quite excited to visit (especially the second time after queueing up to get in!).

Kit Kat Chocolatory, Tokyo

Kit Kat Chocolatory, Seibu department store, Ikebukuro, Tokyo

Kit Kat Chocolatory, Tokyo

OMG – plastic Kit Kat chandelier!!

Kit Kat Chocolatory, Tokyo

Chocolatory – just so cool!

Kit Kat Chocolatory, Tokyo

It’s all very ‘Japanese department store’ inside and the staff are sooooo polite!

Kit Kat Chocolatory, Tokyo

No pushing or shoving, just polite queues

Kit Kat Chocolatory, Tokyo

Beautiful!

Inside the store is a very small Kit Kat history display (including both British and Japanese Kit Kats), as well as displays of all the special Kit Kats on sale.

Kit Kat Chocolatory, Tokyo

Kit Kat history – starting with today’s Kit Kats in Japan

Kit Kat Chocolatory, Tokyo

Kit Kats actually date back to 1911, but the first bar launched on 29th August 1935. In 1937 ‘Rowntree’s Chocolate Crisp (back centre) was renamed ‘Kit Kat Chocolate Crisp’. In 1942, due to ingredients shortages owing to World War II, the first colour scheme and flavour variation came into play (see the blue Kit Kat, which was dark chocolate). In 1949 Kit Kat returned to red and its original milk chocolate recipe.

Kit Kat Chocolatory, Tokyo

In 1958 the classic advertising line ‘Have a Break, Have a Kit Kat’ was created by Donald Gilles, and in the 1970s Kit Kat expanded into Europe and the USA (via Hershey Corp.). In 1973 an agreement was made to sell Kit Kats in Japan via the confectionery company Fujiya. In 1988 Nestlé acquired Rowntree. In 1989 Kit Kat production began in a new Nestle facility in Kasumigaura in Japan, and in the 1990s manufacturing operations were set up in Malaysia, India and China.

Kit Kat Chocolatory, Tokyo

Kit Kat Sublime Bitter (キットカット サブリムビター) on display in the Chocolatory

Kit Kat Chocolatory, Tokyo

Special Kit Kats on display in the Kit Kat Chocolatory

For a limited time the shop was selling the new Baked Kit Kats with soft chocolate ice cream. YUM!

Kit Kat Chocolatory, Tokyo

Premium Soft Cream with Baked Kit Kat (プレミアムソフトクリームwith焼きキットカット) – only ¥648!

Chocolate ice cream with baked pudding Kit Kats from the Kit Kat Chocolatory, Tokyo

Soooooo goood!

Naturally, I bought everything I could lay my hands on. Japanese Kit Kats make great gifts, and of course I love them too! Sadly there was a limit on some of the special editions and the very polite shop staff made me put half the contents of my basket back. Oops. Still, I got quite a good haul over my two visits!

Kit Kat Chocolatory, Tokyo

Even the paper bags are classy!

Kit Kat CD - ありがとうの輪 by 絢香 (Arigatou no wa by Ayaka)

Kit Kat CD – ありがとうの輪 by 絢香 (Arigatou no wa by Ayaka)

Kit Kat CD - ありがとうの輪 by 絢香 (Arigatou no wa by Ayaka)

Yep, it’s a Kit Kat, with a J-pop CD single.

Kit Kat CD - ありがとうの輪 by 絢香 (Arigatou no wa by Ayaka)

On the back of the box there was a space to write your message. I guess it was meant as something to be given to say ‘arigatou’ (thank you).

Special Kit Kats from the Kit Kat Chocolatory, Tokyo

Special Kit Kats

Chocolatory Special Chilli Kit Kat

Kit Kat Chocolatory Special Chilli (キットカット ショコラトリースペシャルチリ)

Chocolatory Special Sakura Green Tea Kit Kat

Kit Kat Chocolatory Special Sakura Green Tea (キットカット ショコラトリースペシャルサクラグリーンティー)

Chocolatory Special Cream Cheese Kit Kat

Kit Kat Chocolatory Special Cream Cheese (キットカット ショコラトリー スペシャル クリームチーズ)

Kit Kat Chocolatory Sublime

Kit Kat Sublime Bitter (キットカット サブリムビター)

Kit Kat Chocolatory Sublime

Kit Kat Sublime Bitter (キットカット サブリムビター)

There are actually three Kit Kat Chocolatory stores in Japan now, two in Tokyo and one in Nagoya. You can see the store information here (in Japanese). I actually received some special Kit Kats from the Nagoya Chocolatory recently, so I’ll be writing about those soon along with lots of other exciting Japanese Kit Kat updates!