How do you break?

I was in Sainsbury’s the other day and I spotted these new packet designs for four-finger Kit Kats. There were lots of different words on the packets, including ‘thoughtful’, ‘creative’, and ‘crazy’. I assume this new packet design is part of their current ‘How do you break?’ campaign. It’s good marketing… I didn’t even want a Kit Kat, but ended up buying some…

Thoughtful & Creative Kit Kats (UK)

Procrastinating Break

Naughty Break (UK)



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