‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ) from JapanPosted: March 17, 2013
What’s better than a supportive message? A tasty supportive message! Nestle Japan have really latched on to the idea that Kit Kat sounds like the Japanese phrase ‘kitto katsu’ (きっとかつ), meaning ‘certain victory’, and now regularly produce special edition Kit Kats aimed at passing on messages of good luck (especially at exam time in Japan). This new design includes messages on the actual Kit Kats themselves, which is brilliant!
It seems like there’s also a related song by Naoto Inti Raymi which you can download but, having tried, it looks like it’s only available in Japan.
I have to confess, I spent a ridiculous amount of time photographing these Kit Kats and trying to read them. I didn’t get very far with the reading part though, I’m afraid, as the kanji kept getting in the way! All of the phrases are displayed on the back of the bag:
One bag contains 15 mini two-finger Kit Kats:
The messages are written on the chocolate itself:
And there’s also a space to write a message on the back of the Kit Kat:
Imagine finding one of these in your lunch box on the day you have an exam! Japan is just the coolest country, isn’t it?