‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ) from Japan

What’s better than a supportive message? A tasty supportive message! Nestle Japan have really latched on to the idea that Kit Kat sounds like the Japanese phrase  ‘kitto katsu’ (きっとかつ), meaning ‘certain victory’, and now regularly produce special edition Kit Kats aimed at passing on messages of good luck (especially at exam time in Japan). This new design includes messages on the actual Kit Kats themselves, which is brilliant!

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

It seems like there’s also a related song by Naoto Inti Raymi which you can download but, having tried, it looks like it’s only available in Japan.

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

I have to confess, I spent a ridiculous amount of time photographing these Kit Kats and trying to read them. I didn’t get very far with the reading part though, I’m afraid, as the kanji kept getting in the way! All of the phrases are displayed on the back of the bag:

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

One bag contains 15 mini two-finger Kit Kats:

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

The messages are written on the chocolate itself:

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

And there’s also a space to write a message on the back of the Kit Kat:

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

キット、サクサクよ。 (‘the cherry blossom blooms’)

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

‘Tasty supportive message’ Kit Kats (おいしい応援メッセージ)

Imagine finding one of these in your lunch box on the day you have an exam! Japan is just the coolest country, isn’t it?



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