キットメール with だるま (Kit Kat for mailing, with Daruma toy)Posted: January 17, 2011
Japanese Kit Kats really are the best…
Back in January 2009 I found a Kit Kat in the post office that was designed for mailing to students to wish them luck on their university entrance exams. Well, today I stumbled upon a new version. This one trumps the 2009 version though, as it comes with a little “daruma” mascot. “Daruma“, which are popular gifts of encouragement, are symbols of perseverance and good luck.
On one side of the box you can write a message, and on the other side you can write the address of the person you’re sending it to. It only costs ￥140 to send, which I think is pretty good.
Here’s my little “daruma”. It looks like they come in three different colours, but I don’t know if there’s any significance in that.
In case you’re wondering what on earth Kit Kats have to do with entrance exams, here’s the story. There is a Japanese phrase “kitto katsu” which means something like “I hope you will win”, and Kit Kat Japan often use the fact that “kitto katsu” sounds a lot like Kit Kat when they plan their marketing. And why are the boxes covered in cherry blossom? Well, there’s a phrase on the box which reads “キット、サクラサクよ。”. This basically means “the cherry blossom blooms” or, in other words, “perseverance pays off and you will win”.