キットメール with だるま (Kit Kat for mailing, with Daruma toy)

Japanese Kit Kats really are the best…

Back in January 2009 I found a Kit Kat in the post office that was designed for mailing to students to wish them luck on their university entrance exams. Well, today I stumbled upon a new version. This one trumps the 2009 version though, as it comes with a little “daruma” mascot. “Daruma“, which are popular gifts of encouragement, are symbols of perseverance and good luck.

キットメール with だるま (Kit Kat for mailing, with Daruma toy)

On one side of the box you can write a message, and on the other side you can write the address of the person you’re sending it to. It only costs ¥140 to send, which I think is pretty good.

キットメール with だるま (Kit Kat for mailing, with Daruma toy)

Here’s my little “daruma”. It looks like they come in three different colours, but I don’t know if there’s any significance in that.

キットメール with だるま (Kit Kat for mailing, with Daruma toy)

☆★☆

In case you’re wondering what on earth Kit Kats have to do with entrance exams, here’s the story. There is a Japanese phrase “kitto katsu” which means something like “I hope you will win”, and Kit Kat Japan often use the fact that “kitto katsu” sounds a lot like Kit Kat when they plan their marketing. And why are the boxes covered in cherry blossom? Well, there’s a phrase on the box which reads “キット、サクラサクよ。”. This basically means “the cherry blossom blooms” or, in other words, “perseverance pays off and you will win”.



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