How do you break?

I was in Sainsbury’s the other day and I spotted these new packet designs for four-finger Kit Kats. There were lots of different words on the packets, including ‘thoughtful’, ‘creative’, and ‘crazy’. I assume this new packet design is part of their current ‘How do you break?’ campaign. It’s good marketing… I didn’t even want a Kit Kat, but ended up buying two (and I had to force myself not to buy more!).

Thoughtful & Creative Kit Kats (UK)


オトナの甘さ Feuillantine Kit Kat (Japan)

The latest flavour in the ‘Adult Sweetness’ range of Kit Kats in Japan is ‘Feuillantine':

オトナの甘さ  Feuillantine Kit Kat (Japan)

These teeny tiny Kit Kats contain ultra-thin pieces of French baked pastry, cocoa wafer and rum powder, and they are pretty moreish!

オトナの甘さ  Feuillantine Kit Kat (Japan)

 

オトナの甘さ  Feuillantine Kit Kat (Japan)


イースター キャロット仕立てのアップルパイ (Easter Carrot & Apple Pie) Kit Kats (Japan)

For the first time ever this year, Kit Kat Japan released an Easter themed Kit Kat! Easter’s not really celebrated in Japan, but the cute bunny-themed Kit Kat was brought out to coincide with the start of the Japanese business and school year rather than the religious festival. Japan loved a play on words, and the idea behind this product was that ‘Easter’ sounds like ‘ii sutaato’ (いいスタート) which means ‘good start’. In the top right corner of the packet there is a message saying 「イースーターで、いいスタートを!」which means something like ‘Have a good start at Easter!’.

イースター キャロット仕立てのアップルパイ (Easter Carrot & Apple Pie) Kit Kats (Japan)

The Kit Kats are mini-size and very sweet. I’m not sure they really taste of apple pie and carrot, but they are orange in colour and taste of sugar. There are apparently 13 different designs, although not all will feature in each pack.

イースター キャロット仕立てのアップルパイ (Easter Carrot & Apple Pie) Kit Kats (Japan)

イースター キャロット仕立てのアップルパイ (Easter Carrot & Apple Pie) Kit Kats (Japan)

The chocolate itself has different designs on it too, and there is apparently one design that says ‘Lucky Easter’ on it, which is like the golden ticket of Kit Kat messages.

イースター キャロット仕立てのアップルパイ (Easter Carrot & Apple Pie) Kit Kats (Japan)

イースター キャロット仕立てのアップルパイ (Easter Carrot & Apple Pie) Kit Kats (Japan)


チーズケーキ (Cheesecake) Bakeable Kit Kat (Japan)

The latest in bakeable Kit Kats – Cheesecake flavour! (They’re very, very sweet… but I imagine they’d be nice baked and stuck in vanilla ice cream like a wafer.)

チーズケーキ (Cheesecake) Bakeable Kit Kat (Japan)

チーズケーキ (Cheesecake) Bakeable Kit Kat (Japan)

チーズケーキ (Cheesecake) Bakeable Kit Kat (Japan)


オトナの甘さ あまおう苺粒使用 (Adult Sweetness Amaou Strawberry) Kit Kat (Japan)

Another Kit Kat in the ‘Adult Sweetness’ range – Amaou Strawberry:

オトナの甘さ あまおう苺粒使用 (Adult Sweetness Amaou Strawberry) Kit Kat (Japan)

Amaou strawberries are from Fukuoka, and the name literally means ‘large and sweet’.

オトナの甘さ あまおう苺粒使用 (Adult Sweetness Amaou Strawberry) Kit Kat (Japan)


Kit Kat Easter Egg (UK)

Kit Kat really need to come up with something a bit more creative for their Easter Egg designs – this is almost the same as last year!

Kit Kat Easter Egg (UK)

Kit Kat Easter Egg (UK)


Toffee Treat Kit Kat – Four Finger (UK)

I’ve already posted the two finger version, but here’s the four finger version:

Toffee Treat Kit Kat (UK)

For a British Kit Kat, it’s not bad, but it’s nothing compared to the Japanese flavours!


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