ご当地アソート東日本 & 西日本 (Eastern Japan & Western Japan Assortment) Kit Kats (Japan)

I’m a sucker for packaging and gimmicks and, even though I had tried all of the flavours included in these Eastern and Western Japan assortment boxes of Kit Kats, I had to add them to my collection!

ご当地アソート東日本 (Eastern Japan Assortment) Kit Kats 

ご当地アソート東日本 (Eastern Japan Assortment) Kit Kats (Japan)

The assortment includes:

  • あずきサンド (Azuki Sandwich)
  • 信州りんご (Shinshu Apple)
  • わさび (Wasabi)
  • ずんだ (Zunda) (mashed up, roasted soy beans)
  • ストロベリー チーズケーキ (Strawberry Cheesecake)
  • 一味 (Ichimi) (cayenne pepper)

ご当地アソート東日本 (Eastern Japan Assortment) Kit Kats (Japan)

ご当地アソート東日本 (Eastern Japan Assortment) Kit Kats (Japan)

ご当地アソート西日本 (Western Japan Assortment) Kit Kats 

ご当地アソート西日本 (Western Japan Assortment) Kit Kats (Japan)

The assortment includes:

  • 柑橘黄金ブレンド(Kankitsu Ogon Blend) (Citrus Golden Blend)
  • 紅いも(Beni Imo) (Purple Sweet Potato)
  • 伊藤久右衛門ほうじ茶(Itokyuemon Hojicha) (Roasted Tea)
  • 聖護院八ッ橋(Shogoin Yatsuhashi) (Cinnamon Cookie)
  • 伊藤久右衛門抹茶(Itokyuemon Matcha) (Green Tea)
  • あまおう苺(Amaou Strawberry)

ご当地アソート西日本 (Western Japan Assortment) Kit Kats (Japan)

ご当地アソート西日本 (Western Japan Assortment) Kit Kats (Japan)

Inside both boxes there is a map of Japan showing all of the regional Kit Kats:

ご当地アソート東日本 (Eastern Japan Assortment) Kit Kats (Japan)

The map shows all of the regional Kit Kats – not all of which are included in the assortments. I believe I have tried them all now, except one: とちおとめ (Tochiotome) – Kit Kats flavoured with a type of strawberry from Tochigi Prefecture. Even though I have tried lots of other strawberry Kit Kats, I shall have to make it my mission to try to find them when I’m in Japan soon!

Tochiotome Kit Kats from Tochigi Prefecture

Tochiotome Kit Kats from Tochigi Prefecture

(Image source)

Maybe I’ll get lucky in the new Kit Kat Chocolatory store in Tokyo! I’m ridiculously excited about visiting the world’s first Kit Kat store, and might need someone to restrain me from buying the lot! ;) (Read more about the Chocolatory here!)


グランウェファー (Gran Wafer) Kit Kat (Japan)

‘Gran Wafer’… I don’t know what that means, but these teeny tiny inside-out Kit Kats were little bites of joy!

グランウェファー (Gran Wafer) Kit Kat (Japan)

I can’t read all of the packing but I think it says something about ‘perfect for coffee time’, which turned out to be completely true!

グランウェファー (Gran Wafer) Kit Kat (Japan)

グランウェファー (Gran Wafer) Kit Kat (Japan)

グランウェファー (Gran Wafer) Kit Kat (Japan)


Happy New Year Kit Kat (Japan)

Sorry to be so late in posting this ‘Happy New Year’ Kit Kat from Japan! As with everything from Japan, the attention to detail in this packaging is lovely. This year is the year of the horse, and there’s a little horse on the box saying 「うまっ!」 (‘uma!’). ‘Uma’ means ‘horse’, but this is a play on words as ‘uma!’ (more emphasis on the ‘a’ at the end) means ‘tasty’.

Happy New Year Kit Kat (2014) (Japan)

The Kit Kats are just original milk chocolate, but each one comes with a little ‘thank you’ message on the wrapper.

Happy New Year Kit Kat (2014) (Japan)

Happy New Year Kit Kat (2014) (Japan)

The messages say 「いつもありがとう」 (‘itsumo arigatou’ / ‘thank you, always’), 「ありがとう」 (‘arigatou’ / ‘thank you’), and 「さんきゅ」 (‘sankyu’ / ‘thank you’). These Kit Kats all day “ありがとう (‘arigatou’ / ‘thank you’) & Have a break” – what a lovely gift they’d make!


聖護院八ッ橋 (Shogoin Yatsuhashi) Kit Kats (Kyoto)

This is a bold statement to make, but I do believe these may be the best EVER Japanese Kit Kats.

聖護院八ッ橋 (Shogoin Yatsuhashi) Kit Kats (Kyoto)

If you’ve ever been to Kyoto, I’m sure you will have come across Kyoto’s most popular souvenir – Yatsuhashi (八ッ橋). Yatsuhashi comes in two types – nama (raw) and baked. Personally, I prefer the raw ones, with their mochi stretchiness and sweet fillings, but the baked ones are really good too.

Baked & Raw Yatsuhashi

Baked & Raw Yatsuhashi

(Image source)

Yatsuhashi, named after a Japanese musician called Kengyo Yatsuhashi in 1689, used to be sold on the approach to a temple called Shogoin, and got the nickname ‘Shogoin Yatsuhashi’. Yatsuhashi has a cinnamon flavour, and it’s that which really comes through in these Kit Kats. When I described these Kit Kats to my mum, before she had even tried one, she said the flavour sounded like a chai latte, and she was spot on. The Kit Kats actually seem to have little tiny bits of crushed up Yatsuhashi in them, which I think is the key to making them utterly delicious.

聖護院八ッ橋 (Shogoin Yatsuhashi) Kit Kats (Kyoto)

聖護院八ッ橋 (Shogoin Yatsuhashi) Kit Kats (Kyoto)

聖護院八ッ橋 (Shogoin Yatsuhashi) Kit Kats (Kyoto)

聖護院八ッ橋 (Shogoin Yatsuhashi) Kit Kats (Kyoto)

I love most Japanese Kit Kats, but these taste so authentically Japanese they even trump the matcha (green tea) flavoured ones!

ぜひ!食べてみてください!Please try them if you get the chance! :D


メンズアーモンド (Men’s Almond) Kit Kat (Japan)

メンズアーモンド (Men’s Almond) Kit Kat? Didn’t stop me eating it! ;)

メンズアーモンド (Men's Almond) Kit Kat (Japan)

メンズアーモンド (Men's Almond) Kit Kat (Japan)


焼きキットカット (Baked Kit Kat) (Japan)

Just over a month ago the Internet was all a-buzz with news of some new Japanese Kit Kats. But these weren’t just any old unusually flavoured chocolate snacks from the far East… no, these were something completely new… BAKED KIT KATS!!

I got a little bit excited when I heard about them, and wondered if they would still be around in time for my visit to Japan next month. Turns out, I didn’t have to wait that long though as I have an amazing friend who made it her personal mission to find them for me!

So, here we go… presenting… BAKED KIT KATS!

焼きキットカット (Baked Kit Kat) (Japan)

They come in two flavours – original and pudding (プリン) flavour.

焼きキットカット (Baked Kit Kat) (Japan)

焼きキットカット (Baked Kit Kat) (Japan)

焼きキットカット・焼いておいしいプリン (Yaki Kit Kat - Yaite oishi purin) (Baked Kit Kat - Bake 'n' Tasty Pudding) (Japan)

焼きキットカット・焼いておいしいプリン (Yaki Kit Kat - Yaite oishi purin) (Baked Kit Kat - Bake 'n' Tasty Pudding) (Japan)

The slogan on the packaging is cute – 焼いておいしい (yaite oishii) – meaning something like ‘bake ‘n’ tasty’.

Let’s see shall we… the instructions look simple enough…

焼きキットカット (Baked Kit Kat) (Japan)

You could probably use a regular oven, but my almost-Japanese-style toaster oven seemed like a safer option as they only require 2 minutes in the oven on quite a low heat.

You’re supposed to put them on foil I realised afterwards, but I don’t know if it matters.

焼きキットカット (Baked Kit Kat) (Japan)

In they go…

焼きキットカット (Baked Kit Kat) (Japan)

The magic begins…

焼きキットカット (Baked Kit Kat) (Japan)

Bubble bubble…

焼きキットカット (Baked Kit Kat) (Japan)

Ooh they’re done!

焼きキットカット (Baked Kit Kat) (Japan)

Maybe slightly too done…

焼きキットカット (Baked Kit Kat) (Japan)

Looking good though!

焼きキットカット (Baked Kit Kat) (Japan)

So, how to they measure up to regular Kit Kats? You have to leave them to cool a little as they get very hot, but the flavour is good. The pudding ones are very sweet, and I think I burnt the regular ones a little bit, but overall I was very pleased with them. They’re sort of caramelised on the outside and then still wafery inside – quite unusual!

It you’d like to see how the professionals bake their Kit Kats, check out this official video:

And if simply baking them isn’t enough, why not try putting them on top of a pizza or in a sundae?! It’s already been done in Japan…  (and the sundae looks delicious!).


Kit Kat Easter Eggs (UK)

I spotted three different Kit Kat Easter eggs on sale here in the UK this year, all of them with Kit Kat Chunkys:

1) The simple one (only £1.50 from Tesco so I treated myself!)

Kit Kat Easter Egg with Kit Kat Chunky (UK)

Kit Kat Easter Egg with Kit Kat Chunky (UK)

Kit Kat Easter Egg with Kit Kat Chunky (UK)

2) The one with the mug (not a bad price, but I really don’t need any more mugs!)

Kit Kat Chunky with mug Easter Egg (UK)

3) The collection (£8 in Sainsbury’s, £6 in Asda… either way a bit of a rip-off!)

Kit Kat Chunky Collection Easter Egg (UK)

Happy Easter everyone!


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